The art of information


(Posting is going to be a little sporadic the next few days. I’ll do my best to keep everybody updated if anything big happens, but most likely things will be quiet here on Christmas Eve and Christmas day, as I’ll be in a semi-remote part of the great state of Minnesota that doesn’t tend to agree with the internet. Either way, Happy holidays.)

Brian Kelly’s decision to meet with the media yesterday — two different sessions, one with print writers, the other with internet reporters — was a strategic move that truly showed that the new Notre Dame head coach understands the flow of information and how important the media is to his job as the head coach of Notre Dame. While Charlie Weis was always candid in his media sessions, there was always an adversarial relationship with Weis and working members of the media. Whether it was ESPN or a local reporter, it seemed like there were guys that Weis didn’t like, and guys that didn’t like Weis. That’s not a good thing for a coach, especially when you have a team so susceptible to mood swings like those of the Weis regime. 

During Kelly’s session with the internet writers, the role of subscription websites came up (Rivals, Scout, etc.). Here’s what Kelly had to say on the subject:

“You guys have a job to do, but you also represent the interests of Notre Dame with your subscription members. I would think, and maybe I’m wrong, a lot of them are Notre Dame supporters. My expectations would be that you would want to provide content that allows your subscribers to continue to subscribe.

“We can give you access and allow you to do some things that other people can’t do. Whether it be the Tribune or the Chicago papers, it really just depends on how we want to lay the ground rules down to be quite honest with you.

“If you want access to players, if you want access to players, if you like to do things that others can’t do then we’re going to carve that out. We can treat you like the newspaper journalist or you could get some access that others can’t get. I think we’ll have to sit down and our next time we get together after this will be, ‘What’s the rules of engagement? How do we do this?’ I can tell you how we did [it] at Cincinnati. When I got there no one [cared] about Cincinnati football. So we were just happy as heck to have anybody write something about us. So it was like, ‘Come on. You can stand on the sideline with me. You can call a play.’

“At the end of the day, we want to win. You want Notre Dame to win. If Notre Dame wins and it’s positive, you get more people. Again, Brian [Hardin] will probably lead that kind of initiative because we haven’t even crafted it yet. I just wanted to meet you guys and give you guys some access and talk about some of the things that were on the agenda for where we are. We’ll have to sit down and say ‘Okay, here’s how we’re going to do this stuff.’ Then maybe you guys after this conversation can kind of communicate your wants, desires, concerns. Then we can craft back some of those things.”

I can’t even begin to tell you how much I agree with Kelly’s approach to these subscription websites. For many, this is the source material for their impressions of the Notre Dame football team. The information they find out about recruiting, about player development, the daily source for “insider” scoop, these websites funnel information to websites like ND Nation, where thousands more get their information, and eventually, the collective decides whether or not they like the direction the Notre Dame football program is going. For Kelly to reach out and understand that sites like Tim Prister’s and Mike Frank’s are different than the stuff you’ll find on Brian Hamilton’s blog at the Chicago Tribune is essential to understanding what makes the media tick.

Charlie Weis acknowledged that this separation existed when he hand-picked certain writers for his infamous final interview. But the fact that Weis’ message was lost when he stupidly felt comfortable to talk about a sleepy beach community that kicked Lebowski to the curb underscored the fact that Charlie never figured out how to use the media.

Using the media doesn’t mean exploiting the media. But it does mean understanding the job that all of us working to cover the team have to do. Notre Dame built its tradition on the back of unrivaled media coverage that turned Notre Dame into America’s college football program. While it’s silly to argue that Notre Dame still has the same stranglehold on the national headlines that it did back in the days of Rockne (or even Parseghian), it’s just as naive to think that Notre Dame doesn’t need to be proactive when cultivating it’s imagine in an era that finds just as many people in the media resenting Notre Dame’s ubiquitous position.

While Kelly has yet to do anything that has do to with actually playing football, yesterday’s interviews continue to show that he has a masterful ability to focus on the minute details. If those skills translate to the football field (and they have in his past two stops at the D-I level),  Irish fans will be incredibly happy next fall.  

Go for two or not? Both sides of the highly-debated topic

during their game at Clemson Memorial Stadium on October 3, 2015 in Clemson, South Carolina.

Notre Dame’s two failed two-point conversion tries against Clemson have been the source of much debate in the aftermath of the Irish’s 24-22 loss to the Tigers. Brian Kelly’s decision to go for two with just over 14 minutes left in the game forced the Irish into another two-point conversion attempt with just seconds left in regulation, with DeShone Kizer falling short as he attempted to push the game into overtime.

Was Kelly’s decision to go for two the right one at the beginning of the fourth quarter? That depends.

Take away the result—a pass that flew through the fingers of a wide open Corey Robinson. Had the Irish kicked their extra point, Justin Yoon would’ve trotted onto the field with a chance to send the game into overtime. (Then again, had Robinson caught the pass, Notre Dame would’ve been kicking for the win in the final seconds…)

This is the second time a two-point conversion decision has opened Kelly up to second guessing in the past eight games. Last last season, Kelly’s decision to go for two in the fourth-quarter with an 11-point lead against Northwestern, came back to bite the Irish and helped the Wildcats stun Notre Dame in overtime.

That choice was likely fueled by struggles in the kicking game, heightened by Kyle Brindza’s blocked extra-point attempt in the first half, a kick returned by Northwestern that turned a 14-7 game into a 13-9 lead. With a fourth-quarter, 11-point lead, the Irish failed to convert their two-point attempt that would’ve stretched their lead to 13 points. After Northwestern converted their own two-point play, they made a game-tying field goal after Cam McDaniel fumbled the ball as the Irish were running out the clock. Had the Irish gone for (and converted) a PAT, the Wildcats would’ve needed to score a touchdown.

Moving back to Saturday night, Kelly’s decision needs to be put into context. After being held to just three points for the first 45 minutes of the game, C.J. Prosise broke a long catch and run for a touchdown in the opening minute of the fourth quarter. Clemson would be doing their best to kill the clock. Notre Dame’s first touchdown of the game brought the score within 12 points when Kelly decided to try and push the score within 10—likely remembering the very way Northwestern forced overtime.

After the game, Kelly said it was the right decision, citing his two-point conversion card and the time left in the game. On his Sunday afternoon teleconference, he said the same, giving a bit more rationale for his decision.

“We were down and we got the chance to put that game into a two-score with a field goal. I don’t chase the points until the fourth quarter, and our mathematical chart, which I have on the sideline with me and we have a senior adviser who concurred with me, and we said go for two. It says on our chart to go for two.

“We usually don’t use the chart until the fourth quarter because, again, we don’t chase the points. We went for two to make it a 10-point game. So we felt we had the wind with us so we would have to score a touchdown and a field goal because we felt like we probably only had three more possessions.

“The way they were running the clock, we’d probably get three possessions maximum and we’re going to have to score in two out of the three. So it was the smart decision to make, it was the right one to make. Obviously, you know, if we catch the two-point conversion, which was wide open, then we just kick the extra point and we’ve got a different outcome.”

That logic and rationale is why I had no problem with the decision when it happened in real time. But not everybody agrees.

Perhaps the strongest rebuke of the decision came from Irish Illustrated’s Tim Prister, who had this to say about the decision in his (somewhat appropriately-titled) weekly Point After column:

Hire another analyst or at least assign someone to the task of deciphering the Beautiful Mind-level math problem that seems to be vexing the Notre Dame brain-trust when a dweeb with half-inch thick glasses and a pocket protector full of pens could tell you that in the game of football, you can’t chase points before it is time… (moving ahead)

…The more astonishing thing is that no one in the ever-growing football organization that now adds analysts and advisors on a regular basis will offer the much-needed advice. Making such decisions in the heat of battle is not easy. What one thinks of in front of the TV or in a press box does not come as clearly when you’re the one pulling the trigger for millions to digest.

And yet with this ever-expanding entourage, Notre Dame still does not have anyone who can scream through the headphones to the head coach, “Coach, don’t go for two!”

If someone, anyone within the organization had the common sense and then the courage to do so, the Irish wouldn’t have lost every game in November of 2014 and would have had a chance to win in overtime against Clemson Saturday night.

My biggest gripe about the decision was the indecision that came along with the choice. Scoring on a big-play tends to stress your team as special teams players shuffle onto the field and the offense comes off. But Notre Dame’s use of a timeout was a painful one, and certainly should’ve been spared considering the replay review that gave Notre Dame’s coaching staff more time to make a decision.

For what it’s worth, Kelly’s decision was probably similar to the one many head coaches would make. And it stems from the original two-point conversion chart that Dick Vermeil developed back in the 1970s.

The original chart didn’t account for success rate or time left in the game. As Kelly mentioned before, Notre Dame uses one once it’s the fourth quarter.

It’s a debate that won’t end any time soon. And certainly one that will have hindsight on the side of the “kick the football” argument.



Navy, Notre Dame will display mutual respect with uniforms

Keenan Reynolds, Isaac Rochell

The storied and important history of Notre Dame and Navy’s long-running rivalry will be on display this weekend, with the undefeated Midshipmen coming to South Bend this weekend.

On NBCSN, a half-hour documentary presentation will take a closer look, with “Onward Notre Dame: Mutual Respect” talking about everything from Notre Dame’s 43-year winning streak, to Navy’s revival, triggered by their victory in 2007. The episode will also talk about the rivalries ties to World War II, and how the Navy helped keep Notre Dame alive during wartime.

You can catch it on tonight at 6:30 p.m. ET on NBCSN or online in the same viewing window.

On the field, perhaps an even more unique gesture of respect is planned. With Under Armour the apparel partner for both Notre Dame and Navy, both teams will take the field wearing the same cleats, gloves and baselayers. Each team’s coaching staff will also be outfitted in the same sideline gear.

More from Monday’s press release:

For the first time in college football, two opponents take the field with the exact same Under Armour baselayer, gloves and cleats to pay homage to the storied history and brotherhood between their two schools. The baselayer features both Universities’ alma maters on the sleeves and glove palms with the words “respect, honor, tradition” as a reminder of their connection to each other. Both sidelines and coaches also will wear the same sideline gear as a sign of mutual admiration.​

Navy and Notre Dame will meet for the 89th time on Saturday, a rivalry that dates back to 1927. After the Midshipmen won three of four games starting in 2007, Notre Dame hopes to extend their current winning streak to five games on Saturday.

Here’s an early look at some of the gear: