The art of information

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(Posting is going to be a little sporadic the next few days. I’ll do my best to keep everybody updated if anything big happens, but most likely things will be quiet here on Christmas Eve and Christmas day, as I’ll be in a semi-remote part of the great state of Minnesota that doesn’t tend to agree with the internet. Either way, Happy holidays.)

Brian Kelly’s decision to meet with the media yesterday — two different sessions, one with print writers, the other with internet reporters — was a strategic move that truly showed that the new Notre Dame head coach understands the flow of information and how important the media is to his job as the head coach of Notre Dame. While Charlie Weis was always candid in his media sessions, there was always an adversarial relationship with Weis and working members of the media. Whether it was ESPN or a local reporter, it seemed like there were guys that Weis didn’t like, and guys that didn’t like Weis. That’s not a good thing for a coach, especially when you have a team so susceptible to mood swings like those of the Weis regime. 

During Kelly’s session with the internet writers, the role of subscription websites came up (Rivals, Scout, etc.). Here’s what Kelly had to say on the subject:

“You guys have a job to do, but you also represent the interests of Notre Dame with your subscription members. I would think, and maybe I’m wrong, a lot of them are Notre Dame supporters. My expectations would be that you would want to provide content that allows your subscribers to continue to subscribe.

“We can give you access and allow you to do some things that other people can’t do. Whether it be the Tribune or the Chicago papers, it really just depends on how we want to lay the ground rules down to be quite honest with you.

“If you want access to players, if you want access to players, if you like to do things that others can’t do then we’re going to carve that out. We can treat you like the newspaper journalist or you could get some access that others can’t get. I think we’ll have to sit down and our next time we get together after this will be, ‘What’s the rules of engagement? How do we do this?’ I can tell you how we did [it] at Cincinnati. When I got there no one [cared] about Cincinnati football. So we were just happy as heck to have anybody write something about us. So it was like, ‘Come on. You can stand on the sideline with me. You can call a play.’

“At the end of the day, we want to win. You want Notre Dame to win. If Notre Dame wins and it’s positive, you get more people. Again, Brian [Hardin] will probably lead that kind of initiative because we haven’t even crafted it yet. I just wanted to meet you guys and give you guys some access and talk about some of the things that were on the agenda for where we are. We’ll have to sit down and say ‘Okay, here’s how we’re going to do this stuff.’ Then maybe you guys after this conversation can kind of communicate your wants, desires, concerns. Then we can craft back some of those things.”

I can’t even begin to tell you how much I agree with Kelly’s approach to these subscription websites. For many, this is the source material for their impressions of the Notre Dame football team. The information they find out about recruiting, about player development, the daily source for “insider” scoop, these websites funnel information to websites like ND Nation, where thousands more get their information, and eventually, the collective decides whether or not they like the direction the Notre Dame football program is going. For Kelly to reach out and understand that sites like Tim Prister’s and Mike Frank’s are different than the stuff you’ll find on Brian Hamilton’s blog at the Chicago Tribune is essential to understanding what makes the media tick.

Charlie Weis acknowledged that this separation existed when he hand-picked certain writers for his infamous final interview. But the fact that Weis’ message was lost when he stupidly felt comfortable to talk about a sleepy beach community that kicked Lebowski to the curb underscored the fact that Charlie never figured out how to use the media.

Using the media doesn’t mean exploiting the media. But it does mean understanding the job that all of us working to cover the team have to do. Notre Dame built its tradition on the back of unrivaled media coverage that turned Notre Dame into America’s college football program. While it’s silly to argue that Notre Dame still has the same stranglehold on the national headlines that it did back in the days of Rockne (or even Parseghian), it’s just as naive to think that Notre Dame doesn’t need to be proactive when cultivating it’s imagine in an era that finds just as many people in the media resenting Notre Dame’s ubiquitous position.

While Kelly has yet to do anything that has do to with actually playing football, yesterday’s interviews continue to show that he has a masterful ability to focus on the minute details. If those skills translate to the football field (and they have in his past two stops at the D-I level),  Irish fans will be incredibly happy next fall.  

Quenton Nelson will return for his senior season

SOUTH BEND, IN - OCTOBER 17: Quenton Nelson #56 of the Notre Dame Fighting Irish celebrates after a 10-yard touchdown reception by Corey Robinson against the USC Trojans in the fourth quarter of the game at Notre Dame Stadium on October 17, 2015 in South Bend, Indiana. (Photo by Joe Robbins/Getty Images)
Getty
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Brian Kelly’s talked about the rare 6-star recruit: Harrison Smith, Manti Te’o, Michael Floyd, Zack Martin. Well, add Quenton Nelson to the list. Notre Dame’s starting left guard has made it official that he’ll return for his senior season.

The New Jersey native adds another key building block to the Irish offensive line, returning with Mike McGlinchey to anchor Harry Hiestand’s unit. Like McGlinchey, Nelson had an option to be selected high in next year’s NFL Draft, staying in school even after receiving a second-round grade from the NFL’s Advisory Board, per Irish Illustrated.

Nelson took to social media to make the news public, with the NFL’s declaration deadline set for January 16.

“Excited for this team to grow every day this offseason by putting in nothing but hard work and grinding together. When we reach our full potential, look out. I’m right behind you Coach.”

Nelson was named a team captain for 2017 at the year-end Echoes Awards Show. He earned second-team All-American honors from Sports Illustrated and was rated by ESPN’s Mel Kiper as the No. 1 offensive guard in the 2017 draft class, a grade he’ll likely carry into next season.

Clark Lea formally named Linebackers Coach

clark-lea
UND.com
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Notre Dame formally introduced new linebackers coach Clark Lea on Thursday. The press release for the 35-year-old  included the following quote from the new assistant who has worked at Bowling Green, UCLA and Wake Forest, and rejoins Mike Elko in South Bend.

“I’m humbled to be a part of the Notre Dame football program,” Lea said in a statement. “It’s an honor to represent such a prestigious academic institution, and to be a part of this program’s rich tradition of athletic excellence. I’d like to thank Jack Swarbrick and coach Kelly for this tremendous opportunity. I’m excited to get to work building relationships with our players, and do my part in helping coach Kelly execute his vision for the program.”

That work has already begun, with Lea on the prowl as the recruiting dead period ended and the rebuilt Irish staff hit the road. Yesterday, Lea was with defensive coordinator Mike Elko visiting commit David Adams, a key piece of the Irish puzzle on the defensive side of the ball. That starts a mad rush that’ll keep Lea’s belongs in boxes until after the first Wednesday in February, as Elko and his reshuffled defensive staff open their recruiting board, finding replacements for a handful of de-commitments and pieces that’ll fit Elko’s scheme.

If there’s any reason for optimism after a tough few weeks in recruiting, it’s the young staff that Kelly has assembled. The youth movement includes not just Lea, but the 39-year-old Elko. New offensive coordinator Chip Long is just 33, moving to Notre Dame after one season at Memphis. Running backs coach Autry Denson just turned 40 while special teams coordinator Brian Polian is practically long in the tooth at 42. (All that comes before the expected announcement of 25-year-old Tommy Rees.)

Lea’s pedigree is rock solid, earning kudos in 2012 for his work as Linebackers coach at Bowling Green, Football Scoop’s Linebackers Coach of the Year.

“Clark is a wonderful addition to our staff,” Kelly said in the release. “Obviously, he brings a substantial amount of knowledge about coach Elko’s defensive system — having worked with Mike at both Bowling Green and Wake Forest. Clark has demonstrated throughout his career an ability to not only identify unique talent in the recruiting process, but also develop that talent into high-production linebackers. As a former student-athlete, he will relate exceptionally well with our kids and provide tremendous mentorship throughout their careers at Notre Dame.”

 

 

 

Reports: Lea, Alexander added to Irish coaching staff

delvaughn
ASU Sports Information
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Brian Kelly is adding to his rebuilt coaching staff, reportedly finalizing deals with Wake Forest linebackers coach Clark Lea and Arizona State assistant DelVaughn Alexander. Lea will reunite with Mike Elko and coach linebackers and Alexander will coach wide receivers. While both hires are still going through formal university vetting, the Lea hire has long been rumored before being reported by SI’s Pete Thamel. FootballScoop.com broke the news on Alexander, before multiple outlets confirmed the report.

In Lea, Elko brings a piece of his coaching staff with him to South Bend. The 35-year-old spent last season working in Winston-Salem and spent three seasons at Syracuse before that. He worked with Elko and Demon Deacons head coach Dave Clawson at Bowling Green and has spent time as an assistant at UCLA as well. He earned three letters at Vanderbilt, a 2004 graduate.

Alexander is a veteran presence to help replace Mike Denbrock and fill his void coaching receivers. He’s also a coach with first-hand knowledge of new coordinator Chip Long, having worked alongside him in Tempe under Mike Norvell. The move also comes in time for the reopen of the recruiting season’s home stretch, bringing a capable West Coast recruiter to the staff at a time when Notre Dame’s 2017 class is leaking a bit of oil.

Alexander played wide receiver at USC, playing for Larry Smith and John Robinson, before breaking into the coaching ranks there as a graduate assistant. He’s also had stops at UNLV, coached for Jim Harbaugh at San Diego, and spent significant time at Wisconsin and Arizona State where he coached multiple positions, taking over tight ends after Long left for Memphis.

Chip Long in as Offensive Coordinator… and play-caller

chip-long
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Notre Dame’s formal press release introducing Chip Long as the new offensive coordinator did more than confirm news that we’ve known for a few weeks. It let us in on Brian Kelly’s initial plans for his offense heading into a pivotal offseason.

After some struggles in 2016 with DeShone Kizer and an inexperienced wide receiving corps, most expected Kelly to rip back control of the offense after Mike Denbrock called the plays and Mike Sanford coordinated the offense. But Kelly is going to let Long call the plays next season, adding some intrigue to a press release that usually is vanilla.

“Chip will be given the full responsibility to call plays in 2017,” Kelly said in the release. “His offense at Memphis displayed a unique blend of physicality, athleticism, versatility and explosiveness. Chip’s play-calling created mismatches all over the field and did it in a number of different ways. He likes to use players who can fill numerous roles in an array of formations, whether that be two and three tight ends or multiple running backs.

“Chip has experience coaching at almost every position on the offensive side of the ball. He’s worked for and learned from some of the most respected offensive minds in college football — Bobby Petrino, Mike Norvell and Jeff Brohm — to name a few.”

That Kelly is handing over play-calling to Long, who called plays last year for Mike Norvell at Memphis, is a surprise on the surface. But if you listen to Kelly over the past few seasons, he’s always downplayed that responsibility. Most thought he was simply playing coy, though Kelly seems to value game plan and installation as something at least as important as calling the plays.

But after splitting the baby between Denbrock and Sanford these past two seasons (the three-man collaboration worked much better in 2015 than 2016–possibly explained by the personnel) perhaps Kelly sees a singular voice as a key to improving an Irish offense that’ll have to replace Kizer, but should welcome back the majority of offensive playmakers, as well as Alizé Jones. Giving that assignment to Long will also let Kelly dig in as a head coach, working with first-year starter Brandon Wimbush and staying connected to new defensive coordinator Mike Elko and his installation.

Long’s work on campus will likely take flight as soon as the recruiting dead period is over. Known for his tenacity on the trail, Notre Dame is in desperate need of getting back into living rooms, trying to get back some momentum as a few defections have spoiled the 2017 class, and a handful of spots are available in this upcoming signing class.

Long will also likely work with tight ends, a position he played as a D-II All-American and that he coached at Memphis last season. Scott Booker coached tight ends since 2012.

“It’s an honor and privilege to have the opportunity to serve as the offensive coordinator at the University of Notre Dame,” Long said in the statement. “The challenge to lead at a University with such high standards is incredibly motivating. I’m very grateful to Brian Kelly and Jack Swarbrick for extending this opportunity.

“It’s Notre Dame: the values, the culture, and the leadership. My wife, Kari, and I are excited to move to South Bend and to join the Notre Dame family.”