Kelly gets psychological on winning


Brian Kelly’s keynote speech at the Opening Night Dinner for Notre Dame Baseball was a smashing success, and another reason why many are incredibly excited for Kelly to take the reins of the Irish football program.

Kelly’s attention to detail and methodology behind building a championship team was incredibly detailed. And while some have compared it to the motivational tactics of Lou Holtz, Kelly actually went much deeper than the Tao of Doctor Lou.

Kelly’s comments were actually based on a learning theory developed in the 1940s by psychologist Abraham Maslow, who also wrote one of the groundbreaking theories on human motivation.

(I’ve got a feeling we’ll be tackling this one when the subject of pregame speeches comes along…)

Maslow was the first to posit the “Conscious Competence” theory, a theory that Kelly laid out for an audience eager to hear anything of substance from the new head football coach. And while Kelly did a great job relating everything to the recent instability of the baseball team after head coach Paul Mainieri left for LSU, you don’t have to have a Masters in psychology to figure out how to apply this theory to the recent struggles of the football program.

“A lot of people know how to win,” Kelly said. “Winning once and a while, a lot of people can do that. How do you consistently win? How do you win them all? That’s a process.”

And so Kelly went on and laid out the four stages of competence, which Kelly tweaked into the four stages of winning consistently.

Stage One: Unconscious Incompetence

Maslow said: The individual neither understands nor knows how to do something, nor recognizes the deficit, nor has a desire to address it.

Kelly said:

“You know what that is, you don’t know that you don’t know what it takes to win. You get that blank stare when you say, ‘Listen, pay attention to detail. Do this right. Go to class. Be on time.'”

Stage Two: Conscious Incompetence

Maslow said: Though the individual does not understand or know how to do
something, he or she does recognize the deficit, without yet addressing

Kelly said:

“You know know what Coach wants from me on a daily basis. You now know what the formula is, but you can’t do it yet, because you have so many bad habits. You can’t seem to finish the drill. You can’t seem to pay attention to detail.”

Stage Three: Conscious Competence

Maslow said: The individual understands or knows how to do something. However,
demonstrating the skill or knowledge requires a great deal of
consciousness or concentration.

Kelly said:

“You now know the message, you are able to do it, but it’s really hard. It’s hard for you to stay on task. That’s where great coaching comes in and keeps you focused, keeps you involved in the process. It’s not, ‘Hey, I want to be a champion.’ Everybody wants to be a champion. What are you going to do about it? Conscious competence is that area where coaches really need to remind their players every single day what it takes to be a champion.”

Stage Four: Unconscious Competence

Maslow said: The individual has had so much practice with a skill that it becomes
“second nature” and can be performed easily (often without
concentrating too deeply). He or she may or may not be able teach it to
others, depending upon how and when it was learned.

Kelly said:

“That’s the habit-forming, you know what to do, and you know how to do it every single day. You don’t have to be reminded about what it takes to win on a consistent basis because it’s been instilled in you. It’s been instilled by your family, your parents. It’s been instilled in this community. It’s been instilled by your coaches. When you want to win the championship, when you want to win them all, you need to get to that level of unconscious competence because then it just happens naturally. The journey has been great, but keep your eye on the process.”

The entire speech is available to watch at, but it really is an impressive performance by a coach that’s learned a ton in his 20 years of head coaching experience. Kelly is by no means the first person to take psychological theories and apply them to the sporting world, but if there’s a perfect dissection of the problems that plagued the Irish football team under Charlie Weis, it was the never-ending, mind-blowing battle for consistency.

With Kelly at the helm, you get the feeling that this won’t be a problem for much longer. 

Kelly confident Robinson will rebound

Notre Dame v Florida State

Corey Robinson‘s season was already off to a slow start. And that was before a difficult night at Clemson. The junior receiver came into last weekend with only four catches, held out against UMass after a pregame tweak of his knee put a scare into the Irish.

Robinson’s knee checked out fine. But mentally, it appears that the sure-handed junior is struggling.

Just before halftime against the Tigers, Robinson failed to reel in a long catch that would’ve given the Irish a much-needed touchdown heading into half. Early in the fourth quarter, a high throw from DeShone Kizer on the Irish’s first failed two-point conversion play slid through Robinson’s hands. Made worse was a mental mistake by Robinson, the Irish needing to use one of their second half timeouts when the junior wasn’t on the field.

Coached hard on the sideline by Brian Kelly and coached up by his position coach Mike Denbrock (as we saw on both Showtime and Fighting Irish Media’s ICON), the staff is doing it’s best to get Robinson’s confidence back.

With some wondering if Robinson’s struggles should open the door for talented freshman Equanimeous St. Brown, Kelly talked about their belief that the junior will return to form.

“Corey Robinson is going to get the job done. I had a very lengthy conversation with him yesterday,” Kelly said Tuesday. “I believe in Corey. Corey’s got to believe in himself, and he will. He’s got to go attack the football. He’s letting the football come to him. He’s letting it eat him up a little bit, but I believe in Corey.”

There’s no better place to showcase that belief than against Navy. The Midshipmen don’t have a defender physically capable of matching up with the 6-foot-5 Robinson, who will likely face his share of single coverage with Will Fuller likely demanding safety help.

Then it’s just a matter of Robinson showing the hands and confidence that made him one of last year’s most consistent performers.

“Once he starts attacking the football, I think we’re going to see somebody that can make the plays that we expect him to make,” Kelly said. “So I’m optimistic that we’re going to see the guy that we need to see on Saturday.”

And in that corner… The Navy Midshipmen

Keenan Reynolds, Jamar Summers

The theme of this week’s game might very well be mutual respect. But if Notre Dame is going to get their season back on track, they’ll need to very quickly get past any sort of reverence they have for Ken Niumatalolo and the Navy Midshipmen and look for any way to beat them.

Sandwiched between showdowns against Clemson and USC, Navy comes to town, one of the below-the-radar unbeaten teams in the country. With option superstar Keenan Reynolds in the final year of a career that is already one of the most prolific in college football history, the Irish defense goes into triple-option mode for the second time in this young season, asked to once again find an answer for an attack that not many people have solved.

Helping us to prepare for the Midshipmen is the play-by-play voice of Navy athletics, Pete Medhurst. Covering Navy football since 1997, Pete was kind enough to get us ready for the 89th meeting between Notre Dame and the Naval Academy.

Hope you enjoy.


Lost in the misery Notre Dame fans feel after the Irish’s undefeated hopes washed away in Clemson last weekend, is that the Navy team coming to South Bend is really, really good. I know it’s early, but you’ve been covering the Midshipmen for a long time. Can you rank where this team stacks up compared to some of the others you’ve seen?

I think its the best overall Navy team, considering the play of both units right now and special teams as well. The defense is giving up  just 15 points a game, and based on the prowess of the offense, that’s going to lead to a lot of victories if you play at that level.


Is Keenan Reynolds the best triple-option QB in Navy history? As someone who has watched his career evolve, can you speak to his improvements as a quarterback and a player? How important has he been to the evolution of this program?

I believe production speaks for itself. Good health could make him the leading touchdown scorer of all-time in the sport. He’s a coach on the field. Speaks like a coach, has a want to get better. Each day is a mission for him and the unit to get better and they hold themselves to a high standard to meet each day, he’s the leader of that group.



Joining the American Conference was a huge decision, but one that looks to be paying dividends. Have you noticed a difference in the program now that they’re chasing a conference title?

Coaches say it is. They have been met with quality response on the road recruiting. We get to states that are important footprints for us and just adds another goal where our players can be rewarded for their hard work. The conference has been very, very, good so far this year.


Defensively, this game should stress Navy. Notre Dame’s big-play potential is the best of the Brian Kelly era. (The Irish already have more 50-plus yard touchdowns than they’ve had in any other season under Kelly.)

Takeaways and preventing big plays seem to be a tenet of a Buddy Green defense. Are those the big keys for the Midshipmen defensively?

No question this is by far the fastest team Notre Dame has ever had. I go all the way back to the great Lindsay Nelson days when I used to watch the Notre Dame football report every Sunday morning. They can attack you anywhere at anytime with several people. Double cover one, they have three others in the formation who can beat you any play. Brian has put together a great plan and his coaches have delivered great recruits to the program. Many teams can’t survive an injury to the QB, but they have.

Mids have turned teams over this year and that’s a huge key for any defense. With Dale Pehrson taking over the defense (note: Green is taking a sabbatical to recover from major neck surgery this season) those goals have not changed. Eleven guys getting to the football, ball comes out, you have a great chance to get it!


Notre Dame had success earlier this season against Georgia Tech, and Brian Kelly spent a gigantic portion of his offseason preparing for the triple-option, going as far as recruiting a walk-on option quarterback who runs an option-specific scout team.

Do you think the success the Irish defense had against Paul Johnson’s triple-option will help this weekend? Or do you see subtle, but important differences between what Ken Niumatalolo does than his predecessor?

Coach Kelly is a good football coach. After we beat them at the Meadowlands, 35-17, you sensed, he was going to work hard to find a solution because for them to achieve their goals, they have to beat us.

Im not sure how many huge differences their are in our two offenses, one though is the QB. His ability to get Navy into the right play is huge no matter how a team lines up. Defensive personnel has improved in a huge way for Notre Dame too. They have quality people who can run and get to the ball. Last couple have been barn burners. Hopefully Saturday can be the same.