Brian Kelly podium

Taking a closer look at the Irish recruiting machine

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It’s fun to look back at the early worries about Brian Kelly. After being hired by Jack Swarbrick to take over the Irish football program, Kelly was immediately tagged with the “small time” label, with his work on the field at Grand Valley State, Central Michigan, and Cincinnati not actually the biggest question for some people. Could the new Irish head coach coexist in a recruiting world that would now feature some of the biggest fish in college football’s ocean?

Retaining only Tony Alford from Charlie Weis’ coaching staff, Kelly stuck with the familiar after taking the Notre Dame job, bringing with him coaches that worked alongside him on his way up the coaching ladder. While Weis plucked high-profile names from his Rolodex when he assembled his staff, Kelly’s crew had largely been anonymous, filled for the most part with coaches that hadn’t worked on a major stage but had plenty of experience working under the Irish’s new head coach. Deciding to go up against the heavyweights on the national stage with guys like Bob Diaco, Chuck Martin, Mike Elston, and Mike Denbrock, it’s been a pleasant surprise to most fans that this Irish coaching staff hasn’t flinched.

While the on-the-field product still will determine Brian Kelly’s legacy at Notre Dame, he’s exceeded just about all expectations in his first three recruiting classes, with a fourth group almost three-quarters full with seven months until signing day.

It’s too early to reach a true conclusion on the work that Kelly and his staff have done rebuilding the Irish roster, especially without a single Kelly recruit taking a snap as an upperclassman. And Charlie Weis’ work as a paper champion when it came to gathering faxes from highly-rated recruits shows you that topping Rivals.com’s rankings doesn’t determine your success. Yet entering season three of his tenure at Notre Dame, the work Kelly is doing on the recruiting trail, especially on the defensive side of the ball, has been undeniably impressive.

Let’s take a quick look at a few factors that have helped Kelly and his staff build this recruiting machine.

SETTING A PROTOTYPE

Kelly has helped Irish fans understand his recruiting system by breaking down the type of athletes he’s looking for. While the Notre Dame staff certainly profiles recruits for a certain position, they break down prospects into three distinct groupings: Skill, Big Skill and Power.

(A quick primer on how this versatility helps: Troy Niklas, once a linebacker now a tight end, is a perfect example of big skill. George Atkinson, assumed a wide receiver, but now a rising star at running back, fits Kelly’s mold of skill. And Brad Carrico and Bruce Heggie, two guys that started at Notre Dame along the defensive line, now find themselves in the mix at offensive line. That’s the versatility of recruiting power players.)

After watching the Irish flip-flop defensive identities throughout the Weis years, and put together a roster filled with tweeners and mismatched parts, Kelly has defined a prototype for what he’s looking for at position groupings, regardless of whether or not a recruit garners four-stars from a recruiting service.

Looking for a perfect example? Take Michigan linebacker Joe Bolden. While he was good enough to earn offers from the Wolverines and Penn State while garnering a Top 250 ranking by Rivals, the Irish coaching staff was shockingly candid when they turned down the 6-foot-3, 230-pound outside linebacker for being too small.

“Notre Dame told me they wanted a 6-foot-4 linebacker and that I am not their guy,” Bolden told the Detroit News. “I’m not upset if I don’t fit your profile, I was just surprised about height, because I have always believed that it’s not the size of the dog, but it’s the dog’s bite.”

Apologies to Bolden’s back of the t-shirt philosophy, but Kelly’s staff has successful rebuilt the Irish defense because they’ve stuck with the plan and found players that physically fit their scheme. Targeting larger athletes that fit the system — guys like Stephon Tuitt, Ishaq Williams, Ben Councell, Niklas, Jarrett Grace, Carrico and Tony Springmann — give you an idea of what the Irish are looking for along the edges of their defense, while allowing for positional flexibility. Anthony Rabasa, at 6-foot-3, 240, and Justin Utupo, at 6-foot-1, 258, are now inside linebackers, even though they profiled as defensive ends by most recruiting services. Staying within the parameters of their position profiles, while targeting the athletes the Irish need to achieve success in their system, has quickly benefited a defense that too often was undersized and outmanned under Charlie Weis.

WIDENING THE NET

Put simply, Notre Dame has put way more scholarship offers on the table than any other time in the modern era.

After being selective with scholarship offers under Willingham and Weis, Kelly and company have spread a wider net when trying to reel in the best prospects in the country. Along with dispelling the myth that the Irish couldn’t compete most of the best players in the country, the Irish coaching staff has streamlined the process of identifying and offering elite prospects.

The specifics of a scholarship offer have changed quite a bit in the past few years, with plenty of strings attached at schools with a lot less stringent academic standards than Notre Dame. Yet the Irish have been able to adapt to the times, target and offer players earlier and earlier, while also potentially taking fliers on elite players that might have been tough to get in a few years back if they waited until their senior season to chase them. While some of those borderline players might have bitten the Irish in the back side, the ability to get in the game earlier and earlier with recruits has helped the Irish as they fish in deeper waters.

There is no exact tally for scholarship offers released by schools. Yet the Irish had more than 150 scholarship “offers” on the table before inking a class of 17 recruits. Some of those offers weren’t obviously commitable. But with recruits pushing the timeline up earlier and earlier, identifying and building a relationship with your targets is imperative, especially in a game where a 20 percent conversion rate is pretty good.

PLAYING THE GAME

After getting burned by blue-chip recruits like Omar Hunter, Arrelious Benn, and Chris Donald, Charlie Weis drew a line in the sand about “committed recruits” taking visits to other schools. “If you’re looking, we’re looking,” Weis said, hoping that threat would keep highly-touted 17- and 18-year old football recruits from weighing their options. (It didn’t.)

After 20 years in college football, Kelly immediately understood the recruiting game at Notre Dame. No recruit was final until they signed their letter-of-intent. That meant recruiting — and holding on to — elite prospects until the end. The Irish have won their share (Stephon Tuitt, Gunner Kiel) and lost their share (Ronald Darby, Deontay Greenberry), but they’re recruiting at a relentless pace, unafraid of stepping on any toes as they pursue recruits that fit their system and show interest in learning more about Notre Dame.

Last recruiting class, Notre Dame was unable to swing a highly touted cornerback recruit like Brian Poole at the last minute. But work like that is why quarterbacks Everett Golson is on the Irish roster, and after being burnt by defections during the Weis era, Kelly and his staff have taken a proactive approach to recruiting talented players.

The story of Bob Diaco sitting outside Ishaq Williams’ Brooklyn home at 4:30 in the morning isn’t just lip service. This coaching staff, with excellent recruits like Tony Alford, Mike Elston, Mike Denbrock, Chuck Martin, and now Scott Booker, has a relentless motor and understands a recruiting game that’s gotten more and more ruthless.

FINDING RKGs

The term RKG — Right Kinda Guy — is the type of coachspeak that can drive people crazy. Yet as the Irish build their ’13 recruiting class, there’s been a remarkable focus on finding players that fit the profile of what Notre Dame is looking for. After swinging for the fences in the ’12 class and missing on a few big-name, 50/50 targets like Darby, Greenberry, and Tee Shepard, this recruiting class has seen the Irish refine their approach, finding high quality people that also happen to be very good football players.

Other recruits are taking notice.

“Coming out here, you get a feel for the kind of guys they’re recruiting,” Top 100 recruit Jordan Sherit told Rivals.com at The Opening. “They’re not recruiting the guys that are out here messing around, trying to be goof balls getting in trouble, they’re recruiting guys who are great players, but even better people. For me, if those kind of guys can be my teammates, that’s a testament to the school and the coaches, so that just makes them look even better in my eyes.”

To be certain, the best people aren’t always the best football players. But the Irish staff has built this ’13 recruiting class with early commitments like James Onwualu — high character players that might not be five-star players, but certainly are befitting of scholarship offers. Blending character guys that fit the system with guys like Steve Elmer, Jaylon Smith, and Alex Anzalone, and it’s easy to see why this recruiting class has already surged to 17 commitments.

Report: Justin Brent to transfer

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Justin Brent has not seen the playing field since Notre Dame faced LSU in the Music City Bowl back in December of 2014. That now looks like it will be the last time Irish fans see him in a Notre Dame uniform, as well. Reports indicate the rising senior running back will transfer.

Irish 247’s Tom Loy broke the news, soon confirmed by Irish Illustrated’s Pete Sampson.

A consensus top-100 pick out of Indianapolis (Ind.) Speedway High School, Brent arrived in South Bend with high expectations, but will depart without an official statistic aside from snaps in nine games his freshman season. He recorded no catches, carries or tackles.

 

Thanks Keith, Now Dear Readers…

SOUTH BEND, IN - NOVEMBER 19: Josh Adams #33 of the Notre Dame Fighting Irish takes a hand off from DeShone Kizer #14 of the Notre Dame Fighting Irish at Notre Dame Stadium on November 19, 2016 in South Bend, Indiana. Virginia Tech defeated Notre Dame 34-31.(Photo by Jonathan Daniel/Getty Images)
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Dear “Inside the Irish” fans, “Inside the Irish” foes and, of course, my parents –
Dear curious purveyors, my stand-alone predecessor and Tim Raines –
Mostly, dear Notre Dame fans, Notre Dame spectators and college students enjoying any and all hallowed traditions –

Yes, unfortunately for you and fortunately for me, Keith tossed me the keys to this 1971 Volkswagen Beetle known as NBC Sports’ “Inside the Irish” blog. Don’t worry, I know how to drive stick shift.

If I were feeling corny, I would tell you I first reported on Notre Dame football in the fall of 1996, shouting out the garage window to my father as Allen Rossum returned Purdue’s opening kickoff 99 yards for a touchdown. If we are ignoring sentimental childhood stories, however, then it would be more accurate to call 2009’s home-opener against Colin Kaepernick’s Nevada my beginning on the beat.

Over the last few days I reached out to a few of you readers whom I know, asking why you enjoyed Keith Arnold’s coverage. So as to keep them honest, I neglected to tell them I would be stepping into this spotlight today.

Repeatedly, I heard buzz words such as readable, reasonable and realistic. Those will be my goals, as well. My predecessor at The Observer no longer dabbles in journalism, but I still trust his view on most things. His response strikes me as an admirable objective.

“We are smart, informed sports fans with an irrational passion for ND football, and appreciate writers who share those traits but are professional enough to step back from the irrationality and put things in perspective… We like a realistic take, not a knee-jerk reaction.”

On that note, you will not see me give a recruiting update with my every breath. You will also not see me dispense as much cinema advice as Keith did. I am simply not the film-nik he is, though I am listening to the “La La Land” soundtrack as I write this. You will find jazz increases your words per minute rate.

I will often speak of gambling terms, but not to encourage the vice. Rather, I find those odds to be a thought-provoking and informing means of evaluating things. Today, various books strongly expected President Trump’s inauguration speech to last longer than 15 minutes. Thus, I figured it would last longer than 15, but not by all that much since such was the over/under mark set. I could step away from the computer and watch it without losing too much of my day. It lasted 16:18.

I will try to be conversational, especially in these Friday letters/news-dumps/updates/recaps, should they become a recurring piece.

I intend to keep many, but not all, of Keith’s recurring features, as daunting as many of them seem. If I am to make this place my own, some will have to change. It’s okay, we’ll get through that together.

So ask questions, state your wonderings and pitch story ideas. This very format was a seed watered by one of you early this morning. Admittedly, prior to suggesting this he referred to me in terms I refuse to post publicly, but old drinking buddies have earned that right.

It’s late Friday afternoon. Grab a drink, and don’t you dare leave it unfinished.

– Douglas.

And in that corner… Introducing Douglas Farmer

SOUTH BEND, IN - SEPTEMBER 17: Members of the Notre Dame Fighting Irish sing the alma mater following a loss to the Michigan State Spartans at Notre Dame Stadium on September 17, 2016 in South Bend, Indiana. Michigan State defeated Notre Dame 36-28. (Photo by Stacy Revere/Getty Images)
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It’s time to turn over the keys. On a day where our great nation makes a peaceful transition, so does our humble blog.

I’d love to say I was smart enough to time my departure for the same day as inauguration, but as they say, it’s better to be lucky than good. And I was lucky to get the gig, and happy to turn it over to someone who I believe is a better-than-good writer: Douglas Farmer.

Douglas was Editor-in-Chief of The Observer when he was a student at Notre Dame. He’s worked for old media—earning a byline at the Los Angeles Times and the Pittsburgh Post-Gazette. He’s worked the ND beat, not just at the school paper, but at Blue & Gold. And now, I’m very happy to say, he’s taking over Inside the Irish, a transition that I think will go wonderfully.

To give you an idea of who Douglas is, I milked one last column gave him the And in this Corner treatment.

Hope you enjoy. And, one last request—Be Nice.

 

Douglas, you graduated from Notre Dame in 2012, and last covered the Irish on a day-to-day basis in the 2014 season. What has you excited to come back to the beat?

Douglas Farmer: Given Notre Dame’s past season, I would say I am most excited to take an in-depth look at how the Irish respond — and perhaps rebound — in 2017. It has been awhile (nearly a decade, more accurately) since Notre Dame has needed to do that, so it is one area of football there is not much institutional knowledge to rely upon.

Aside from that, the general engagement with a fan base so devotedly-interested in its topic is always something to look forward to. Even during a 4-8 season, that fan base does not waver in its curiosity and thirst for information.

 

A nice perk is also getting paid for the addiction that is Notre Dame Football, no?

DF: I prefer to subscribe to Hurricane Carter’s opinion on addictions: Do not be addicted to anything “they” can take away from you.

 

Well put. As I thought about the decision to move on, I came to the conclusion that there’s no perfect time to ever do so. That said, other than the head coach, this is as close to a reboot as you can ask for. Do these next few months get you excited, especially as an almost entirely new staff take charge?

DF: Just had to slip in a reference to removing the head coach, didn’t you?

Bouncing back from a rough season is the most appealing story line in sports, in anything really. Take a look at any movie you have ever watched (or, in your case, perhaps even been involved in). The hero experiences conflict just before redemption. Now, I am not saying Notre Dame is the hero. I am saying watching the team, the program, try to rebound has me very interested.

The staff turnover is an added wrinkle, and will only increase the work ahead for the program. Before the players can learn the plays, they have to learn the staff. Before that, the staff has to learn about each other.

 

So what’s the plan with the blog? You plan on getting to know the characters below the fold in the comments? Keep the A-to-Z series rolling? Do a better job proof-reading?

DF: I do not intend to outright abandon any institution or established series you have devoted years to. Thus, I would expect A-to-Z to continue in some form. But we will see. That is an easy thing to say when I have not yet reached the misery that must be “Q, R, S, …”

I would like to engage with the readers, but only so far as logic and rational conversation will allow. I have no interest in devolving to who knows what depths. Proof-reading, well, I want to say I will excel at that, but that just sets me up to eat a lot of crow when I miss a letter in April.

 

Smart. Will tell you about the A-to-Z… This roster is a front-loaded one, alphabetically, at least.

DF: All of high school I had a locker next to a Favre. (Not really related.) I understand the luxuries the alphabet can provide.

 

Let’s go rapid fire for a second: Favorite game you saw in person at Notre Dame?

DF: Either the 2012 Stanford game or the 2011 South Florida game. I realize how absurd that latter answer sounds, but that is part of why it stands the test of time. It was such a unique experience. Plus, being allowed to go back to the dorm for an hour at halftime made the whole day more entertaining.

 

Best road game experience?

DF: 2010 Army in Yankee Stadium jumps to the top of the heap, though I suppose technically not a road game. Go ahead and score against me for this, but I am a lifelong Yankees fan. That was a big one for me.

(KA note: The Observer must not have had the $$ to send the editor to Dublin…)

(DF note to KA’s note: I graduated in May 2012. The Observer did manage to send four staffers to Dublin the following September. Sometimes I wonder if I would not have been better off if I had taken two years to get through fifth grade.)

 

Favorite player to watch during your time as a student?

DF: Golden Tate could have walked around the football field as Maximus, for all I’m concerned, given how entertaining he often was. Though Lou Nix also holds a lofty place in my regard.
I lived a door down from Lou for two years, part of the reasoning there.

 

Favorite villain of the Irish from your time watching/following Notre Dame football?

DF: Pete Carroll runs away with the award. His candidacy is enhanced by my Wisconsin-bred Packer fandom.I do not like disliking Pete Carroll. I very much wish I could be indifferent toward him. The Falcons granted me that luxury for nine months.

 

Part of what has me excited about this transition is that I actually thought you’d be a good person to turn the keys over to, as I enjoyed reading your stuff when you were at The Observer and covering the Irish in your post-graduation years. What’s the most exciting part for you about taking over the blog? And what do you look forward to doing with it?

DF: I am most excited for the chance to write, and the chance to write about something on which I consider myself relatively knowledgeable. I look forward to seeing where the blog environment takes me. The open-ended aspect of it presents all sorts of possibilities.

Theoretically, I can be more freewheeling than elsewhere, get in-and-out quicker of some pieces, spend more time on others. I know Notre Dame fans of all varieties — the obsessed, the apathetic, pessimistic, optimistic, etc. — including some who have yet to decide how they feel about Tommy Rees. (Feel positively about him. It’s that simple.)

My sample size is certainly representative of the fan base as a whole. That wide swath is what makes covering Notre Dame enjoyable, and very well may provide the blog some direction and material on its own.

Oh, and I appreciate those kind words, Keith. I’ll Venmo you $20 later tonight.

 

Sliding a final question into my lightning round. What’s your handle on NDNation? (Kidding!)

DF: I will take my right to not incriminate myself, otherwise known as the Fifth.

Notre Dame makes Alexander and Balis hires official

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Notre Dame confirmed the news that Del Alexander and Matt Balis are joining Brian Kelly’s staff. As expected, Alexander will coach wide receivers while Balis was named director of football performance.

The program announced both hires on Thursday.

“I was looking for an experienced teacher, mentor, recruiter and developer of student-athletes,” head coach Brian Kelly said in a statement. “Del not only met the criteria, but he exceeded it. He also understands, respects and values the type of young men we want to bring to this University and football program.”

Alexander, who’ll lean on his West Coast roots and familiarity with new offensive coordinator Chip Long, said the following:

“I’m excited to officially get on board, hit the road recruiting, and to find and develop the best student-athletes in the country. Notre Dame is a special place, and I’ve been able to the see the power of its brand on the recruiting trails across the country for the last 15-20 years. I’m honored and humbled to serve this University, this program and these remarkable young men.”

Balis comes to Notre Dame from UConn, with an impressive pedigree that counts jobs at Mississippi State, Florida, Virginia and Utah. He takes over for Paul Longo, who is taking a leave of absence from the football program, per the official release.

“Matt comes to Notre Dame with impeccable credentials and incredibly high praise from the likes of Urban Meyer, Mickey Marotti, Dan Mullen, Bob Diaco and Al Groh,” Kelly said. “He’s already instituted a strength program built with a foundation that focuses on hard work, discipline and top-notch competition. Matt will demand the best from our players, not only in the weight room, but in many other areas within our program. I couldn’t be more excited to have him in place moving forward.”