Brian Kelly podium

Taking a closer look at the Irish recruiting machine

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It’s fun to look back at the early worries about Brian Kelly. After being hired by Jack Swarbrick to take over the Irish football program, Kelly was immediately tagged with the “small time” label, with his work on the field at Grand Valley State, Central Michigan, and Cincinnati not actually the biggest question for some people. Could the new Irish head coach coexist in a recruiting world that would now feature some of the biggest fish in college football’s ocean?

Retaining only Tony Alford from Charlie Weis’ coaching staff, Kelly stuck with the familiar after taking the Notre Dame job, bringing with him coaches that worked alongside him on his way up the coaching ladder. While Weis plucked high-profile names from his Rolodex when he assembled his staff, Kelly’s crew had largely been anonymous, filled for the most part with coaches that hadn’t worked on a major stage but had plenty of experience working under the Irish’s new head coach. Deciding to go up against the heavyweights on the national stage with guys like Bob Diaco, Chuck Martin, Mike Elston, and Mike Denbrock, it’s been a pleasant surprise to most fans that this Irish coaching staff hasn’t flinched.

While the on-the-field product still will determine Brian Kelly’s legacy at Notre Dame, he’s exceeded just about all expectations in his first three recruiting classes, with a fourth group almost three-quarters full with seven months until signing day.

It’s too early to reach a true conclusion on the work that Kelly and his staff have done rebuilding the Irish roster, especially without a single Kelly recruit taking a snap as an upperclassman. And Charlie Weis’ work as a paper champion when it came to gathering faxes from highly-rated recruits shows you that topping Rivals.com’s rankings doesn’t determine your success. Yet entering season three of his tenure at Notre Dame, the work Kelly is doing on the recruiting trail, especially on the defensive side of the ball, has been undeniably impressive.

Let’s take a quick look at a few factors that have helped Kelly and his staff build this recruiting machine.

SETTING A PROTOTYPE

Kelly has helped Irish fans understand his recruiting system by breaking down the type of athletes he’s looking for. While the Notre Dame staff certainly profiles recruits for a certain position, they break down prospects into three distinct groupings: Skill, Big Skill and Power.

(A quick primer on how this versatility helps: Troy Niklas, once a linebacker now a tight end, is a perfect example of big skill. George Atkinson, assumed a wide receiver, but now a rising star at running back, fits Kelly’s mold of skill. And Brad Carrico and Bruce Heggie, two guys that started at Notre Dame along the defensive line, now find themselves in the mix at offensive line. That’s the versatility of recruiting power players.)

After watching the Irish flip-flop defensive identities throughout the Weis years, and put together a roster filled with tweeners and mismatched parts, Kelly has defined a prototype for what he’s looking for at position groupings, regardless of whether or not a recruit garners four-stars from a recruiting service.

Looking for a perfect example? Take Michigan linebacker Joe Bolden. While he was good enough to earn offers from the Wolverines and Penn State while garnering a Top 250 ranking by Rivals, the Irish coaching staff was shockingly candid when they turned down the 6-foot-3, 230-pound outside linebacker for being too small.

“Notre Dame told me they wanted a 6-foot-4 linebacker and that I am not their guy,” Bolden told the Detroit News. “I’m not upset if I don’t fit your profile, I was just surprised about height, because I have always believed that it’s not the size of the dog, but it’s the dog’s bite.”

Apologies to Bolden’s back of the t-shirt philosophy, but Kelly’s staff has successful rebuilt the Irish defense because they’ve stuck with the plan and found players that physically fit their scheme. Targeting larger athletes that fit the system — guys like Stephon Tuitt, Ishaq Williams, Ben Councell, Niklas, Jarrett Grace, Carrico and Tony Springmann — give you an idea of what the Irish are looking for along the edges of their defense, while allowing for positional flexibility. Anthony Rabasa, at 6-foot-3, 240, and Justin Utupo, at 6-foot-1, 258, are now inside linebackers, even though they profiled as defensive ends by most recruiting services. Staying within the parameters of their position profiles, while targeting the athletes the Irish need to achieve success in their system, has quickly benefited a defense that too often was undersized and outmanned under Charlie Weis.

WIDENING THE NET

Put simply, Notre Dame has put way more scholarship offers on the table than any other time in the modern era.

After being selective with scholarship offers under Willingham and Weis, Kelly and company have spread a wider net when trying to reel in the best prospects in the country. Along with dispelling the myth that the Irish couldn’t compete most of the best players in the country, the Irish coaching staff has streamlined the process of identifying and offering elite prospects.

The specifics of a scholarship offer have changed quite a bit in the past few years, with plenty of strings attached at schools with a lot less stringent academic standards than Notre Dame. Yet the Irish have been able to adapt to the times, target and offer players earlier and earlier, while also potentially taking fliers on elite players that might have been tough to get in a few years back if they waited until their senior season to chase them. While some of those borderline players might have bitten the Irish in the back side, the ability to get in the game earlier and earlier with recruits has helped the Irish as they fish in deeper waters.

There is no exact tally for scholarship offers released by schools. Yet the Irish had more than 150 scholarship “offers” on the table before inking a class of 17 recruits. Some of those offers weren’t obviously commitable. But with recruits pushing the timeline up earlier and earlier, identifying and building a relationship with your targets is imperative, especially in a game where a 20 percent conversion rate is pretty good.

PLAYING THE GAME

After getting burned by blue-chip recruits like Omar Hunter, Arrelious Benn, and Chris Donald, Charlie Weis drew a line in the sand about “committed recruits” taking visits to other schools. “If you’re looking, we’re looking,” Weis said, hoping that threat would keep highly-touted 17- and 18-year old football recruits from weighing their options. (It didn’t.)

After 20 years in college football, Kelly immediately understood the recruiting game at Notre Dame. No recruit was final until they signed their letter-of-intent. That meant recruiting — and holding on to — elite prospects until the end. The Irish have won their share (Stephon Tuitt, Gunner Kiel) and lost their share (Ronald Darby, Deontay Greenberry), but they’re recruiting at a relentless pace, unafraid of stepping on any toes as they pursue recruits that fit their system and show interest in learning more about Notre Dame.

Last recruiting class, Notre Dame was unable to swing a highly touted cornerback recruit like Brian Poole at the last minute. But work like that is why quarterbacks Everett Golson is on the Irish roster, and after being burnt by defections during the Weis era, Kelly and his staff have taken a proactive approach to recruiting talented players.

The story of Bob Diaco sitting outside Ishaq Williams’ Brooklyn home at 4:30 in the morning isn’t just lip service. This coaching staff, with excellent recruits like Tony Alford, Mike Elston, Mike Denbrock, Chuck Martin, and now Scott Booker, has a relentless motor and understands a recruiting game that’s gotten more and more ruthless.

FINDING RKGs

The term RKG — Right Kinda Guy — is the type of coachspeak that can drive people crazy. Yet as the Irish build their ’13 recruiting class, there’s been a remarkable focus on finding players that fit the profile of what Notre Dame is looking for. After swinging for the fences in the ’12 class and missing on a few big-name, 50/50 targets like Darby, Greenberry, and Tee Shepard, this recruiting class has seen the Irish refine their approach, finding high quality people that also happen to be very good football players.

Other recruits are taking notice.

“Coming out here, you get a feel for the kind of guys they’re recruiting,” Top 100 recruit Jordan Sherit told Rivals.com at The Opening. “They’re not recruiting the guys that are out here messing around, trying to be goof balls getting in trouble, they’re recruiting guys who are great players, but even better people. For me, if those kind of guys can be my teammates, that’s a testament to the school and the coaches, so that just makes them look even better in my eyes.”

To be certain, the best people aren’t always the best football players. But the Irish staff has built this ’13 recruiting class with early commitments like James Onwualu — high character players that might not be five-star players, but certainly are befitting of scholarship offers. Blending character guys that fit the system with guys like Steve Elmer, Jaylon Smith, and Alex Anzalone, and it’s easy to see why this recruiting class has already surged to 17 commitments.

Kelly and Swarbrick turn attention to science of injury prevention

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Amidst the chaos of their live Signing Day show, UND.com ran had a far-reaching interview with head coach Brian Kelly. It was conducted by his boss, athletic director Jack Swarbrick, and his former team captain, Joe Schmidt.

So while there was a little bit of talk about the 23 recruits who signed their national letters-of-intent, there was also a very illuminating exchange on an issue that’s really plagued the Irish the past few seasons: Injuries.

Football is a dangerous game. And for as long as people play it, there’ll be impactful injuries that take players off the field. But as Notre Dame settles into what looks like their longest run of stability since the Holtz era, the focus of Kelly and Swarbrick has moved past modernizing the team’s medical services, strength program and nutrition and onto the science of injury prevention.

Here’s what Kelly said about the efforts currently taking shape:

“I think the science piece is very important, because no longer is it just about strength and conditioning,  it’s about durability. It’s the ability to continue to play at an optimal level but also with the rigors of a college schedule, and particularly here at Notre Dame, how do we maximize the time but maximizing getting the most out of our student-athletes and not lose them?

“As you know, we’ve had a couple years here in a rough stretch of injuries. And how do we have an injury prevention protocol that brings in the very best science? You’ve done a great job of reaching out in getting us those kind of resources. so I think tapping into that is probably the next piece. As well as providing the resources for our student-athletes. Continuing to look at facilities. Continuing to give our student-athletes maybe that little edge. Because everybody’s got 85 scholarships.”

It’s clear that the issue is one that’s on the radar for not just Kelly, but the athletic administration. So it’ll be interesting to see some of the steps taken as the program begins investing time and additional resources to an issue that’s really hit the Irish hard the past few seasons.

There’s plenty of other good stuff in the 13-minute interview, so give it a watch.

Five things we learned: Signing Day 2016

FILE - In this Jan. 1, 2016, file photo, Notre Dame head coach Brian Kelly makes a call during the first half of the Fiesta Bowl NCAA College football game against Ohio State in Glendale, Ariz. Kelly has agreed to a six-year contract to stay on as coach at Notre Dame through 2021, the school announced Friday, Jan. 29,2 016.  (AP Photo/Ross D. Franklin, File)
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There were no last minute defections. No roller coaster recruits or down-to-the-wire decisions. Heck, there were no fax machines—with Notre Dame ditching the office dinosaur for a wireless, smart phone option.

Brian Kelly inked another Top 10 recruiting class on Wednesday. And he did so in decidedly uneventful fashion.

“It’s awesome. I think that everybody should try it once in their career,” Kelly said.

So while Kelly and the Irish staff hold out hope that 5-star talents Caleb Kelly and Demetris Robertson still decide to spend their college careers in South Bend, the 23-man class announced Wednesday was another Top 10 effort and a step in the right direction for a program on very stable ground.

Let’s find out what we learned.

 

Notre Dame’s staff continued to focus on rebuilding the secondary and rushing the passer. 

Yes, Brian Kelly saw what you saw—a group that struggled getting to the passer or to field a nickel or dime personnel grouping. So they countered that in the best way they knew how: By continuing to stockpile talent.

Notre Dame added seven defensive backs and four edge defenders in the cycle. They include safeties Jalen Elliott, D.J. Morgan, Spencer Perry and Devin Studstill and cornerbacks Julian Love, Troy Pride and Donte Vaughn. Perhaps just as important is the impression some of these defenders made in their time on campus, with Kelly pointing to Elliott and Studstill’s work during summer camp really making them must-have recruits.

“Jalen Elliott competed like no player that I have seen since I’ve been coaching in a camp setting,” Kelly said. “Same thing with Devin Studstill. His skill level was of corner-like ability but had the size of the safety, and so our guys went right to them early on, and that was a focal point because we got a chance to see them up close and personal.”

At defensive end, the Irish welcome 5-star recruit Daelin Hayes, getting him on campus as he recovers from shoulder surgery. He’s joined by former Alabama commit Khalid Kareem, the strongside counterpart that is an early candidate to see the field, especially as the staff looks for someone to spell Isaac Rochell for a few snaps. Longer-term prospects include a few speed rushers—Julian Okwara (younger brother of Romeo) and Ade Ogundeji, a long-limbed, below-the-radar edge rusher.

“We’re pretty excited about the potential for some guys in this class that can answer some four-man pass rush needs that we do have,” Kelly said.

 

It may not be the biggest group, but Brian Kelly is excited about his offensive line—especially the guys he pulled from Ohio State’s backyard. 

Three recruits in the offensive line class point to a big 2017 at the position. But the three the Irish did sign—guard Parker Boudreaux and tackles Liam Eichenberg and Tommy Kraemer—have Kelly very happy.

“Parker Boudreaux has that physical presence inside like, and I’m not comparing him, but he’s a Quinton Nelson in terms of size and physicality,” Kelly said. “And then two edge guys with Liam and Tommy on the outside. Those two kids are as good as you’re going to find in the country, and couldn’t be more excited to have two kids from the state of Ohio, from two great Catholic schools in St. Ignatius and Cincinnati Elder from the state of Ohio.”

Both Eichenberg and Kraemer were priority targets for Urban Meyer and company, with neither wavering after committing to Notre Dame. Kraemer was Ohio’s Gatorade Player of the Year and an Army All-American. He’ll be able to step into the two-deep immediately, capable of playing up front if the Irish need him. Eichenberg more than held his own at the Under Armour All-American game and has a high ceiling, especially as he learns the game under Hiestand.

It doesn’t take away the sting of the Fiesta Bowl. But it’s a nice consolation prize.

 

Irish legacies Jamir Jones and Julian Okwara may have big brothers who played for Brian Kelly, but they earned scholarships on their own. 

Classmates Jarron Jones and Romeo Okwara will turn over the reins to their younger brothers, linebacker Jamir Jones and defensive end Julian Okwara. The younger duo’s commitments felt all but inevitable throughout this recruiting cycle—even if that wasn’t always the case.

Jones had to come to camp to earn a scholarship. Having played quarterback and tight end as a high school standout in Rochester, the defensive staff had to see how he moved before they could find a position for him to play.

Similarly, Okwara’s journey to Notre Dame shouldn’t be taken for granted. While his older brother leaves Notre Dame the team’s leading quarterback sacker, Julian has a better natural pass rush skill-set than the 2015 team-leader.

“Julian can separate himself in a way because he has an elite initial movement and speed that Romeo has had to try and develop,” Mike Elston said in Okwara’s Signing Day video. “Romeo has the size and the power and the aggressiveness, but Julian can really add value for us right away.”

Kelly talked about how important it was to not just land this duo, but to have them already understand what the journey is that lies ahead.

“We didn’t recruit them because their brothers were here. We recruited them because we thought they were players that fit here at Notre Dame that would be very successful,” Kelly said. “Obviously it helps when their brothers have a great experience here and really enjoy their Notre Dame experience as a student and as an athlete, so that helps you in the recruiting… those kids really fit and can stand on their own two feet.”

 

Even without Demetris Robertson in the fold, Notre Dame’s receiving class is a group to watch. 

You want productivity? Throw on a highlight tape of Javon McKinley. You want an intriguing set of physical tools? Look no further than Chase Claypool. You want a sleeper prospect who out-performed every elite prospect who came to the Irish Invasion camp? Then your man is Kevin Stepherson.

Most of the attention on Signing Day was the fate of 5-star receiver Demetris Robertson. But the trio of athletes that’ll reload the receiving corps is a group that deserves recognition even without an additional infusion.

McKinley provided the day’s only scare when his smart phone struggled to send his signature via electronic fax. Claypool sent his national letter of intent in the day after scoring 51 points on the basketball court. And Stepherson is already taking part in team workouts in Paul Longo’s strength facilities, getting a jump start with the spring semester and 15 practices as the Irish try to figure out what life looks like after Will Fuller, Chris Brown and Amir Carlisle.

After Fuller left campus early on the back of two record-setting two seasons, Kelly said his staff has become more and more comfortable with the fact that his skill players need to develop quickly—especially with the allure of the NFL just ahead.

“If you’re really that good, you may not be here very long, and we hope that you’re here for four years and you stay, but you’ve got to be ready to compete,” Kelly said. “So our expectation in the recruiting process is for the wide receiver group to come in and compete to get on the field and be a player for us immediately.”

That’ll happen whether or not Robertson is a part of this group.

 

Amidst significant transition on both the coaching staff and recruiting office, Notre Dame managed a Top 10 class. Expect things to only get better from here. 

Let’s go back to Signing Day 2015. Within 24 hours of Brian Kelly’s press conference, he was dealing with two major changes—recruiting coordinator Tony Alford was out the door to Ohio State and Kerry Cooks was headed to Oklahoma. Two aces on the staff were gone, forcing the Irish to not just replace long-time staffers, but to find new area recruiters for the state of Texas and Alford’s stronghold in Florida.

Kelly brought in first-year college assistant Todd Lyght to work with defensive backs. He tapped the school’s rushing leader Autry Denson to handle the backs and duke it out in Florida. Mike Sanford shook up the offense as Bob Elliott moved into an off-field position. But perhaps just as important as those moves, Kelly turned over the administrative reins to Mike Elston, who moved into a recruiting coordinator position he had filled for his boss back at Cincinnati.

Elston had to reorganize a staff that saw relationships walk out the door and reboot a recruiting effort that saw significant changes behind the scenes. And in short order things got back on track and have progressed to the point that the Irish are ahead of the game, setting junior days and summer camp dates earlier than ever.

For those paying attention, they’ve noticed the improvements. Notre Dame has paid more attention to messaging—staffers more active on Twitter. There have been improvements on Instagram, Facebook and Vine—platforms that might sound like gobbledygook to grownups, but are critical pieces to a year-long recruiting effort. That should help this staff press ahead in 2017, a recruiting class that already has five members.

“With that team that we’ve put together, we’re not going to look back. It’s only going to get better,” Kelly said.

It was Elston that engineered the equipment truck visit to Savannah, a late-game recruiting move that drew a lot of attention to Notre Dame. It was recruiters like Denson who went to Alabama and got a visit out of Ben Davis, a Crimson Tide legacy who gave the Irish a much longer look than anybody could have expected. And it’s no surprise that a former Pro Bowler and first-round draft pick like Lyght was able to reel in a large group of defensive backs eager to learn from a guy who was a clear success story.

“I think each and every year, you hope that this group is the best group you’ve ever recruited,” Kelly said. “I’m hoping for that again.”

 

Faxes in: Liam Eichenberg

Liam Eichenberg
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LIAM EICHENBERG
Cleveland, Ohio

Measurables: 6’6″, 280 lbs.

Accolades: 4-Star, Under Armour All-American, 2015 MaxPreps first-team All-American, 2015 American Family Insurance All-USA Ohio, AP All-Ohio Division I first-team.

Impressive Offers: Florida State, Miami, Michigan, Ohio State, Penn State, Tennessee

Projected Position: Offensive tackle.

Quick Take: Another offensive tackle with sky-high potential, Notre Dame snatched Eichenberg out from under Urban Meyer’s nose, bringing in yet another blue-chipper for Harry Hiestand to mold. More of a developmental project than Kraemer, Eichenberg’s upside could be just as lofty, especially after some time in a weight room and on the practice field.

What he means to the Irish: With numbers at tackle on the light side, Eichenberg won’t be asked to get on the field, but he might start his career in the two deep behind Mike McGlinchey. That could take away a redshirt if things go wrong, but the view from behind McGlinchey is a good spot for him, learning behind another talented athlete who came to campus as a developmental prospect but will enter his senior season (McGlinchey has two years of eligibility remaining) as a legit NFL prospect.

Eichenberg has the same kind of ceiling. He’ll just need to keep improving—something that he’s shown after a strong Under Armour All-American week in Orlando.

Obligatory YouTube clip: