Brian Kelly

Kelly’s talking points translate to pro football


Next man in. Unconscious competence. Count on me. Just a few of the building blocks Brian Kelly has used as he resurrected the Irish football program in his third season. For some, this sounds like your stereotypical management jargon that goes in one ear and out the other. But inside the Notre Dame football program, sentences like these have become commandments, maxims carried in day-to-day life that helped reshape the Irish football team.

It’s easy for those of us long out of college and following along from the internet to feel like Kelly and his staff’s message is just a bunch of coachspeak. But watching this season unfold, it’s hard to argue against the use of seemingly generic mantras like the “A-Team” or “Unfinished Business,” as they have become bedrock for a football team that’s fought against long odds to the top of college football.

Scrolling across the internet this morning, I stumbled upon two key quotes from coaches that show you the universality of Kelly’s coaching maxims. And funnily enough, they’re being used in the NFL, among the professional ranks where multi-million dollar contracts and grown men might see through anything that feels more like a motivational ploy than steadfast belief.

In Peter King‘s Monday Morning Quarterback, King talked with New Orleans interim head coach Joe Vitt, who had some keen observations on the plight of this year’s Saints team. If you’ve been following Notre Dame for the past 10 years, you can certainly see the parallels.

From King’s MMQB:

I thought interim coach Joe Vitt said something prescient after the 52-27 mauling at the hands of the Giants Sunday: “When you’re losing the way that were losing, you’re a fragile football team. We’ve got a lot of guys who are used to winning and doing things the right way around here. But unfortunately, we don’t have enough of them. All of a sudden something goes bad and its, oh, here we go again, instead of just setting your jaw and drawing a line in the sand and having some mental toughness to get it done.”

The dreaded “oh, here we go again,” has been infecting Notre Dame’s psyches for more than a decade, and was a major roadblock for Kelly and this coaching staff when they came to South Bend. In year one, Kelly helped establish a change in the program when his team picked itself up of the mat after hitting rock bottom against Tulsa, with the Irish running the table in November, beating Utah, Army and USC to propel the Irish into a blowout bowl victory against Miami.

But in 2011, that virus reinfected the team, and back-breaking losses to USF and Michigan started a promising season in the gutter before the squad could blink. It took a long offseason of training, and transcendent leadership from guys like Manti Te’o and a strong group of captains to change the culture of the program. Matching hard work in the weight room and practice field with mental preparation that allowed the team to peak during close and late situations, when the Irish often wilted.

Building mental and physical toughness sounds like one of those talking points that get a fanbase excited. Yet Kelly’s ability to do exactly that — as it has been on display throughout this magical season — is one of the reasons why Kelly is looked at as one of college football’s finest coaches.


One other quote that struck me came from Redskins back-up quarterback Kirk Cousins, who lead Washington to a miraculous comeback against the Ravens after Robert Griffin III was injured in the fourth quarter. Irish fans are very familiar with Cousins, who had a record-setting career at Michigan State and played many close games against Notre Dame, with Cousins often folding down the stretch.

Yet it was Cousins who saved the day for the Redskins. And after, he basically mirrored Kelly’s talking points about his quarterbacks this year, citing the delicate balance between science and art that a quarterback must possess.

Here’s Kelly from last spring’s Blue-Gold game, where he discussed Everett Golson‘s progress running the Irish offense.

“The quarterback position is both art and science,” Kelly said back in April. “The art part he’s got down. It’s the science and the consistency, all of those things to be a championship quarterback.”

And now this from Cousins yesterday to King:

“One of the things I’ve learned about being a quarterback,” said Cousins, and for a minute, he sounded like a Penn professor of Football 101 with a tweed coat on, “is that it’s a balance between being a robot and being an artist. On the touchdown to Garcon, that’s being an artist; you don’t really know how it’s going to look, but you’ve just got to get out of the pocket and create something. On the two-point conversion, you’re a robot. You take the play and do what’s called, because you know if it’s blocked the right way and set up the right way, it’ll work — the quarterback just executes it.”

Cousins and Griffin are being groomed under Mike and Kyle Shanahan, a coaching duo that knows quite a bit about offensive football. That Shanahan and Kelly both use strikingly similar analogies to the art of quarterbacking should have Irish fans feeling pretty good about the trajectory of Golson.

Kelly stays in the moment

SOUTH BEND, IN - SEPTEMBER 10: Head coach Brian Kelly of the Notre Dame Fighting Irish reacts in the first half of the game against the Nevada Wolf Pack at Notre Dame Stadium on September 10, 2016 in South Bend, Indiana. (Photo by Joe Robbins/Getty Images)

Coming off a bye week, you could excuse Brian Kelly if he started looking ahead. To his impending hire at defensive coordinator, or his shifting focus to a recruiting class that suffered its first defection since Blake Barnett bolted for Alabama.

But the seventh-year head coach has his hands full fixing his current predicament, leaving any planning beyond Miami to the weeks after the regular season.

“My time is spent on the present right now. I don’t look too far ahead,” Kelly said Tuesday. “I think I’ve stayed with very similar thoughts about not mortgaging the future, not dwelling too much on the past, but living in the present right now.”

That commitment to right now hasn’t translated into wins yet. But it’s the best way to beat Miami, a talented football team with what might be the best quarterback the Irish will face, coming in on a three-game losing streak.

So while Irish fans wonder how this team will find a way to straighten out and win four of their next five to qualify for a bowl game, Kelly talked about the internal motivation this team has, playing for each other more than any postseason bonus.

“All these kids, they come to Notre Dame because they want to be challenged,” Kelly said. “They have incredible intrinsic motivation every day to get up, to go to class, to want to succeed. It’s why they come here. There’s an immense amount of pride. They want to freakin’ win. They want to win. They really don’t care whether they get a Visa gift card in the bowl game.

“They want to practice more. They want to be with their teammates. They want to be with their guys. They want to win football games. They want to be successful in the classroom. They want to be successful on the football field. That’s why they came here. That’s why I’m here. That’s all we talk about. That’s all we do every day, is think about how we can be more successful.”

Mailbag: The head coach, Malik and the running game

Notre Dame offensive line

bearcatboy:  The “fire coach Kelly” thing is getting a bit over-blown, particularly in the twitter-verse (ad nauseum). I hate asking this question (I think its reached the point where it’s warranted), but as a rational person, what has Kelly done to make you truly believe he can win a title, or even big games for that matter, at ND?

Consider this an answer to the roughly 40 different posts asking the same question. So apologies if this gets a little meandering.

The big thing for me—and something that most people calling for change are doing their best to ignore—is that Brian Kelly already got his team to one title game. If you’re trying to run him out of town based on this season, you can’t ignore that season. This isn’t figure skating, where you throw out the high score but not the low.

Ultimately, my biggest reason for sticking with the status quo, is that it’s hard to win. Period. And it’s really hard to win at Notre Dame. Besides that, all coaches, at least when they’re under your microscope, are going to have flaws that drive you nuts.

Let’s go through the wish list of Notre Dame coaches: Urban Meyer just lost to a 20-point underdog this weekend, and he’s still one of the game’s two best coaches. Dream candidate Tom Herman lost to Navy and just got blown out by SMU, another huge underdog.

You want someone who has some tenure? Well, former Irish assistant Dan Mullen lost a few terrible games this year that are head-scratchers and Dak Prescott is getting smaller in the rearview mirror. David Shaw’s team is losing. Mark Dantonio’s team is losing. Dave Doeren’s team is losing. Jim Mora’s team is losing.

This isn’t the old college football. This isn’t even Lou Holtz’s college football. It’s a hyper-competitive industry, and while there are a few institutional advantages that Notre Dame still certainly has, there are quite a few negatives that are truly barriers to winning.

We’ve watched Kelly and Jack Swarbrick attack some of the major ones—and Kelly has it better than Bob Davie, Ty Willingham and Charlie Weis when it comes to others. But certain things—academics, the way the university handles  student life, fifth-years and redshirts—they might not ever change.

Ultimately, I don’t know if Notre Dame can compete with Alabama—if that’s the standard you want to set. But then again the Crimson Tide had a star defender arrested for drugs and guns on a Thursday and he played on Saturday. Max Redfield is looking for a place to finish up his degree.

I think Brian Kelly’s a good football coach having a really tough season. Can he bring Notre Dame to the promise land? Not sure.

But he had them within 60 minutes once and last year had a roster that was ravaged by injury and had his team within a field goal of probably getting an invite to the playoff. So I’m not rolling the dice yet, and wouldn’t unless the change is a clear upgrade. And I’m not sure who that’d be.


blackirish23: Malik Zaire has been less than impressive when given the opportunity. Do you think Malik’s heart just isn’t in being a back-up QB and thus has lost a bit of his passion for the game which affects his play when given the opportunity?

If somehow Kizer decides to return to ND next season, should the coaching staff discuss a position switch with Malik similar to what happened with Carlyle Holiday and Arnaz Battle (and even Braxton Miller at Ohio State)? If so, what position would Malik be best suited to switch to?

Thanks for the question, it’s certainly not the first time someone has wondered how to utilize Malik if it isn’t at quarterback. To address that point first, Malik isn’t Arnaz or Carlyle, and he certainly isn’t Braxton Miller. Those guys have the speed to be NFL receivers, something Malik doesn’t possess. Does that make him a tight end? H-Back? Running back? Probably not one who is good enough to get onto the field for the Irish.

As for his heart, I don’t think that’s something I can speak to with any certainty, though I do think he’s pressing. Give a guy known for “making plays when things break down” a limited amount of reps and it’s human nature to press. That explains to me why he’s breaking out of the pocket and scrambling when the initial look isn’t there. Or trying to juke a defender and make a play instead of throwing the ball away on a reverse.

Lastly, if Kizer stays-or-goes, I think Zaire would owe it to himself to look around and check out his options after he earns his degree. A graduate transfer might be the best thing for his football career if he wants to be a starter. Because Brandon Wimbush is a very talented quarterback with an elite set of skills and there’s no telling if Zaire will beat him out for the job next year, let alone Kizer.


ndgoz: ND has consistently been producing high-level NFL draft picks on the O-line. The running game is predominantly zone read plays, which rely on isolating and attempting to deceive a defender. If ND has the quality offensive line that the NFL draft suggests, why doesn’t ND put more emphasis on a power running game?

If you have more size and skill than your opponent, you don’t need to trick them – just overpower them. You can still take advantage of the QB running ability with bootlegs and rollouts to keep the defense honest.

I’m not the guy to go to if you’re looking for astute offensive line breakdowns. For a while, I think there was some validity to the criticism that Notre Dame’s ground game was a bit too vanilla. Inside zone, outside zone, repeat.

But I don’t think the zone read game is as simple as you make it out to be. Deception is a piece of it, but there’s plenty of physicality and winning at the point of attack, something we just haven’t seen that much of this year.

Kelly’s running game looked great last year, a big-play machine with a talented offensive line.  No, they weren’t a lock to convert every short-yardage attempt, but then again—Alabama isn’t either. And with CJ Prosise and Josh Adams and a very nice offensive front, these guys were hitting home runs.

The zone read can drive certain fans nuts. But asking why Kelly doesn’t put more of an emphasis on the power running game kind of ignores the fact that he’s not running that system. So when you say that the offense could get production from DeShone Kizer on bootlegs and rollouts, I think you’re discounting just how impactful Kizer has been as a runner these past two season. He’s run for 17 touchdowns in the 19 games he’s played since Virginia last year and he’s on pace for double-digit touchdowns again this season.

We’ve seen Kelly and Harry Hiestand do things to help get the ground game going—pistol, pulls, traps, and a few other wrinkles. But a lot of the issue is breaking in four starters at new positions with only Quenton Nelson in the same position as last year. This group will gel. But it might be a while before they can just go out and dictate terms.



How we got here: Roster Attrition

Rees Golson Kiel

There is the team you recruit and then the team that you coach. And for Brian Kelly, the team he could be coaching certainly isn’t the one that’s taking the field.

Turnover on the Notre Dame roster is by no means exclusive to the Kelly era. For as long as you’ve likely been following Irish football, players have been coming and going–often times sooner than four or five years.

But as we look at the sources of this disappointing season, how this became Notre Dame’s youngest roster since 1972 is worth a look. Because as Brian Kelly struggles to win with a team that’s playing a stack of underclassmen while his fourth and fifth-year classes are all but gone, it’s amazing to see the attrition that’s struck this roster, especially considering this should be when the Irish are feeling the benefits of their national title game appearance.

From fifth-year candidates to sophomores, 20 signees have left the Irish program. That includes transfers, dismissals, withdrawals, injuries or walking away. (It doesn’t include leaving early for the NFL.)

The talent drain has taken big names and small, included five-star prospects like Gunner Kiel, Eddie Vanderdoes, Greg Bryant and most recently Max Redfield. It’s featured shortened career of projected 2016 starters Steve Elmer and Corey Robinson, and shown the bad luck the Irish staff has had bringing in pass rushers.

Let’s look at how this team got so young.


Gunner Kiel, QB — 5 star
Tee Shepard, CB — 4 star
Davonte Neal, WR — 4 star
Will Mahone, RB — 3 star
Justin Ferguson, WR — 3 star

Recap: The second phase of Brian Kelly’s star-crossed quarterback run came after Gunner Kiel transferred after a redshirt season, leaving before Everett Golson was declared academically ineligible. Had Kiel stuck around, who knows what would’ve happened. The departure of Tee Shepard was also costly, the highly-touted cornerback never dressing for the Irish after his early enrollment didn’t help clear up academic issues that seemed to plague him for the rest of his football playing career.

Neal reemerged at Arizona, moving to the defensive side of the ball. Mahone’s high-profile dismissal came after an ugly incident in his hometown of Youngstown, but resulted in a life-changing turnaround. Add in the early departures (though successful careers) of Ronnie Stanley and CJ Prosise and you begin to see how this group certainly accomplished plenty, but left a ton on the table.


Greg Bryant, RB — 5 star
Max Redfield, S — 5 star
Eddie Vanderdoes, DT — 5 star
Steve Elmer, OL — 4 star
Corey Robinson, WR — 4 star
Mike Heuerman, TE — 4 star
Doug Randolph, DL — 4 star
Rashad Kinlaw, DB — 3 star
Michael Deeb, LB — 3 star

Recap: This group could’ve redefined the roster. While Bryant and Redfield never played up to their potential before being cut loose from the university, a front-line defensive lineman like Vanderdoes would’ve changed the complexion of the Irish defense.

Below the radar, the losses of Steve Elmer and Corey Robinson certainly hurt more than we expected. Neither were breakaway talents, but both more than good enough to been veteran starters on a team that clearly needed a few more of them.

The bottom half of this list almost stands out just because they were big swings and misses. With the Heuerman, Kinlaw, and Deeb, the Irish took shots on a few less-than-elite names and came up empty, with Heuerman and Deeb never able to shake off injuries before eventually going on medical hardships. A big recruiting class coming off a historic season, this group had plenty of success, but could’ve been more.


Nile Sykes, LB — 3 stars
Grant Blankenship, DE — 3 stars
Kolin Hill, DE — 3 stars
Jhonathon Williams, DE — 3 stars

Recap: Four defenders, four front seven players, three pass rushers. When Irish fans wonder where the pass rush is, it’s misses like this that end up really hurting. Sykes, Hill and Williams were hardly national prospects. Blankenship was an early target with modest offers, though a strong senior season brought interest from Texas.

Hill’s pass rush skills were evident from his situational use as a freshman. His departure left a hole, and he’s now the second-leading tackler behind the line of scrimmage for Texas Tech. Sykes never made it onto the Irish roster, and is now the sack leader for Indiana. Williams is now in the mix at Toledo, a reach by the Irish staff who saw him as a developmental prospect.


Mykelti Williams, DB — 4 star
Jalen Guyton, WR — 3 star
Bo Wallace, DE — 3 star

Recap: Three wash outs that seemed like promising prospects when they committed. Williams was especially important, a key piece at a position of need who is now reviving his career at Iowa Western CC. Guyton is also taking the Juco route, the leading receiver at Trinity Valley CC in Texas. Wallace is an edge rusher now at Arizona State, never making it to campus after Brian Kelly spoke highly of the New Orleans prospect on Signing Day.


Swarbrick: Kelly will be back in 2017

SOUTH BEND, IN - AUGUST 30:  Head coach Brian Kelly of the Notre Dame Fighting Irish watches as his team takes on the Rice Owls at Notre Dame Stadium on August 30, 2014 in South Bend, Indiana.  (Photo by Jonathan Daniel/Getty Images)

Brian Kelly will be coaching Notre Dame in 2017. That’s according to his boss, athletic director Jack Swarbrick.

So even with a 2-5 record and a difficult slate still to come, there will be no change atop the Irish football program.

“Brian will lead this team out of the tunnel opening day next year,” Swarbrick told

Swarbrick’s vote of confidence is nothing new—he’s taken a similar stance in his weekly appearances the past few weeks. But it likely became necessary as the season continues to frustrate, and Notre Dame’s head coaching position becomes part of the hot seat discussion.

But even with plenty to accomplish during this week off, both on the field and in the classroom, Kelly was out front and on the ESPN airwaves, openly shouldering the blame of this season’s failures, while also mentioning this is the youngest team at Notre Dame since 1972.

See the entire segment here: