As the calendar turns to July, Notre Dame athletics has officially become the flagship program for Under Armour apparel. Notre Dame’s record-setting deal was announced in January, with the Irish’s previous relationship with Adidas ending on June 30.
That gave Under Armour and Notre Dame not much turn time to reimagine and re-outfit every Fighting Irish team on campus, not to mention get a catalog ready with new t-shirts, polos and shorts for those fans that couldn’t be caught dead in the wrong brand.
(I actually think a lot of the new stuff looks pretty sharp.)
Gear distribution day begins on campus today for student-athletes attending summer semester. And as you’d expect, first looks have started to come on social media.
With the current UND.com home screen giving you the opportunity to shop for some new Irish swag, it’s safe to say that the early returns have most people very happy with the look of the new apparel.
Here are a few interesting Tweets from the morning:
BREAKING NEWS: Today, @UnderArmour now backed by God & Country to #ProtectThisHouse @NotreDame @NavyAthletics #IWILL pic.twitter.com/O7JVk374PO
— pat flynn (@PatFlynn_) July 1, 2014
You already know! #ND #UA @UnderArmour @NDFBEquipment @NDFootball pic.twitter.com/25V4KEEWKs
— Kapron Lewis-Moore (@KLM_89) July 1, 2014
Shelves starting to fill back up #TeamUA #IWILL pic.twitter.com/BD4AcoZpgP
— Ron Grove Jr. (@NDhockeysk8guy) July 1, 2014
Here is our custom color #Highlight @UnderArmour #goirish pic.twitter.com/ZUzYcj2Z1T
— Ryan Grooms (@ryangrooms22) July 1, 2014
Christmas in July @UnderArmour #IWILL #goirish pic.twitter.com/m6n4x65OWx
— Ryan Grooms (@ryangrooms22) July 1, 2014